Meerkat meme

About Words - Cambridge Dictionaries Online blog

by Colin McIntosh​
meerkat_mem
Meerkats are not new to popular culture (they appear in the folk tales of the San people of the Kalahari), but their arrival in the public’s consciousness, at least in the UK and the US, is a relatively recent phenomenon. Meerkats are small, sociable Southern African mammals that live in large family groups and eat insects and small reptiles. Their success with the global public is largely due to the documentary series Meerkat Manor, which was shown on TV between 2005 and 2008 and followed the lives of a group of meerkats in the Kalahari Desert. As a result of this exposure, meerkats have topped polls of the public’s favourite animals ever since. Their popularity increased further when a British-based insurance comparison website adopted them for their TV marketing campaigns. These meerkat puppets, with their friendly appearance, cute names, and Russian accents…

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